What must advertisements by home inspectors NOT include?

Advertisements by home inspectors must not include misrepresentation of qualifications because integrity and transparency are fundamental principles in the home inspection profession. Misrepresenting qualifications can lead to consumer deception, undermining trust in the industry and potentially endangering clients who rely on accurate information to make informed decisions.

True and accurate representation of qualifications is essential to ensure that consumers understand the level of expertise and certifications the inspector possesses. This not only protects the consumers but also upholds the credibility of the profession. In contrast, accurate service descriptions, ethical marketing practices, and advertised prices for services are important components of effective marketing that help consumers make informed choices and promote fair competition in the industry.